STUDIO 57 HELPS KREINER IVF GIVE BIRTH TO A NEW CAMPAIGN
Studio 57 recently wrapped shooting a new TV and radio campaign for Dr. David Kreiner’s in-vitro fertilization facility. This delicate subject matter was handled with the utmost respect by creating ads that focused on the level of compassion and understanding Dr. Kreiner gives to his patients and the successful results achieved. Utilizing on camera testimonials, interview footage was shot on the Studio 57 stage that featured patients, with their children, discussing the procedure and the special care they received from Dr. Kreiner and his staff. Footage was also shot of Dr. Kreiner explaining his philosophy about patient care and the IVF process.

“Seeing images of a happy family and knowing that the child they’re holding was a direct result of Dr. Kreiner’s care is indeed powerful,” says Madj Ebadi, producer and director of the campaign.
“Smiling parents with a healthy happy child speaks volumes about the miracles that can be achieved through IVF. “The testimonial genre gives validity to Dr. Kreiner’s success and adds the necessary element of realism. It’s a subject matter that requires total belief in what can be achieved…and these testimonials accomplish that goal perfectly.”

Large volumes of footage was shot of both parents and doctors during the studio shoot for the spots. Post production involved logging, digitizing and databasing the source material according to interview topic and answer with cross references to subject.

In the first stage of editing, radio commercials have been completed using the random access power of the editing systems at Studio 57 to bring out the best of each of the interviews in a moving and motivating editing style. Audio mixing and enhancement was also performed on each of the segments allow with a complete stereo mix down for radio play. Final product was delivered directly to radio stations via electronic file exchange with CD copies provided to the client.