SOUTH SHORE COSMETIC SURGEONS GIVEN A MULTI-MEDIA FACE LIFT
Studio 57 recently completed a series of unique TV and radio ads for this successful
group of cosmetic surgeons. Rather than take the usual road of showing doctors on camera discussing their facility and techniques, Studio 57created ads that speak to consumers about the natural effects of time, nature and genetics, and how they lead to physical changes that can be overcome. Powerful 35mm film images of sunsets, ocean waves, clouds, forests and flowers bursting to life are interwoven with male and female model footage, shot on the Studio 57 shooting stage, that highlight the various areas of the body that can be revitalized, reshaped and renewed.

“The concept was to speak to the audience in a way that was beautiful and positive, to take away any stigma that may be attached to the idea of cosmetic surgery. To affirm that each individuals goals are attainable and affordable,” says producer and director Madj Ebadi. “These ads speak not only to the mind, but to a person’s sense of self. In essence we’re saying change is good. It’s okay to want to better yourself. The ads give you a warm feeling about self-fulfillment.”

Post production involved overall color correction to achieve rich, glowing and color matched skin tones. Graphic treatments included text motion and blur and logo enhancement including highlights and subtle animation. Studio images were composited with supporting graphical elements using skin tones within font elements to produce an optically projected look.

Audio was mixed and enhanced in the editing session and final mastering was done to Digital Betacam with client copies provided on DVD and over the Internet as MPEG1 files.