HISTORY CELEBRATED IN PC RICHARD FOUNDER’S MONTH SALE CAMPAIGN
Studio 57 has just completed work on the newest PC Richard and Son commercials for the Appliance, Electronics and Computer Giant’s annual Founder’s Month Sale. Historic pictures were woven into a modern graphical design that linked the heritage of PC Richard & Son’s founder A.J. Richard with the modern technology that the company sells in its 43 superstores.

Graphics for the two 30 second spots were completed in discreet Combustion and then composited in Studio 57’s uncompressed Edit “A”. Color correction and enhancement for historical footage was also completed in house, along with the design and rendering of an extensive package of animated products. Studio 57 completes shooting, post production, editing and distribution of over 60 television commercials a year for PC Richard & Son.